Sammen med vår leverandør Ledcon ble vi tildelt Digital Signage Best Practice Special Award 2013  for vår leveranse til DnB Flaggskip. Den prestisjefylte Viscom-messen er Europas eneste internasjonale fagmesse for visuell kommunikasjon innen området Digital Signage.

Vi er meget stolte over å vinne en så høythengende internasjonal pris sammen med vår leverandør Ledcon . Prosjektet ble initiert av vår kunde Atea AS for DnB sine Flaggskip i Oslo, Bergen og Trondheim. Skjermene som er plassert i vinduene er mellom 20 og 40 meter lange.  Designet er utviklet av arkitektkontoret Snøhetta.  Prosjektet ble fra vår side ledet av Espen Siverts. Les mer om prosjektet.

Digital Signage: Begrepet brukes om elektroniske skjermer som viser video, tekst og bilder til informasjons- eller reklameformål. Som oftes består skjermene av LED, LCD, plasma eller videoprojeksjoner. De senere år er det særlig utviklingen i LED-teknologien som har skapt de største muligheter for god design og dynamisk innhold.

Her er juryens begrunnelse:

Shopwindow-LED-Display for Den Norske Bank

Client: First Audio AS
Contractor: LEDCON Systems GmbH

Den Norske Bank together with LEDCON Systems GmbH received the Special Award 2013 for its extraordinary shopwindow LED display. The award-winning project isn’t a conventional digital signage project. And yet the jury was fascinated right away by the simply clarity of the lighting system, which effectively and efficiently marries form and function. A total of 620 high resolution video display panels have been installed at the bank’s redesigned flagship stores. Video walls equally well suited for information, advertising and entertainment were created at the four branch offices in Oslo, Bergen and Trondheim. They immediately draw visitor attention thanks to the creative arrangement of the individual panels. The LED display in the window is seamlessly incorporated into the overall design of the branch. This was made possible by mounting the panels on a single vertical bar, running concealed cable channels and painting in company colours. In this setup, the individual LED panels are arranged in such a way that sufficient daylight is allowed to enter the room – despite the extensive LED installation. This solution provides architects with a well thought-out, highly elaborate tool, an informational element that can be artfully incorporated into the physical design. What’s more, the design of the system’s rear side happens to be quite impressive in its own right – an aspect ignored all too often in the day-to-day reality of digital signage. The project accomplishes something very few digital signage projects ever manage to achieve: Designers and architects love it.

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